US-BASED DATA MANAGEMENT startup Segment plans to more than triple its workforce in Dublin after raising $175 million in funding.
The company develops customer information gathering and management tools with features for integrating data into multiple different applications.
It currently has 30 staff at its Dublin office, which opened last year and serves as its EMEA headquarters, and will grow the team to around 100 people by 2021.
“The Dublin office is focused on growing Segment’s business across EMEA and supporting customers once they start using Segment,” a spokesperson for the company told Fora.
“The team covers everything from sales development, to solutions architects and success engineers as well as staff focused on partnerships, HR, and workplace culture.”
The latest funding round – which included investors like Accel, Y Combinator and Google’s investment vehicle, GV – has valued Segment at a reported $1.5 billion.
Headquartered in San Francisco, it has other offices in New York and Vancouver with 350 staff in total.
It plans to launch “multiple new offices” in North America, Europe and Asia-Pacific – it’s currently advertising for roles in London, Denver and Sydney.
Earlier this week, another US tech company, Toast, announced a similar jobs push for its Dublin location.
More than CRM
Segment added that it will be investing strongly in further development of its Customer Data Infrastructure (CDI) product with a particular focus on securing more enterprise-level customers.
It counts IBM, 21st Century Fox and Levi’s among its customers.
It positions itself as an extension of traditional customer relationship management (CRM) software as the amount of customer data and interactions that happen daily can become unwieldy to manage.
“CRMs and their associated suites are no longer able to deliver great customer experiences,” chief executive Peter Reinhardt said in a statement.
“With the rapid proliferation of new digital tools and customer touchpoints, the global market opportunity for Customer Data Infrastructure is huge.”