Golden Discs is looking to new international markets with the debut of an Irish music site

The Irish retailer has also tapped into the growing popularity of vinyl.

By Laura Roddy Reporter, Fora

GOLDEN DISCS IS launching an international online store to sell Irish music to the US market and beyond after spotting a gap in the market. 

The company reinvented itself by tapping into the growing rebirth of vinyl and reported a profit of €192,000 last year. 

It is now looking to expanding internationally by launching an Irish music platform next month after the company received several inquiries through its website, according to Stephen Fitzgerald, the company’s chief executive. 

Fitzgerald  - who has run the family-owned retailer chain since taking over from his father Jack – said that at the moment it is hard to quantify how much the US market will be worth to the company but it is one of the largest for the company to enter.

“It won’t be just for the Irish diaspora – there is demand for Irish product from all corners of the world,” Fitzgerald said. 

He plans to sell both traditional and contemporary Irish music on the website.  

Golden discs 17

It is one of the many projects the company is working on – having also started pressing their own vinyl compilations under the banner “Golden Discs Presents …” earlier this year with Dublin Vinyl

So far the compilations are a mix of rock and roll and classic rock and roll but Fitzgerald said they will create more contemporary albums.

Vinyl is here to stay

In 2018, 16.8 million vinyl LPs were sold in the US – marking the 13th consecutive year of growth for the format. 

According to Fitzgerald vinyl is “very much back and very much a core part of what we do”. 

In Golden Discs, he sees two types of customers. The first is an older customer who is looking at the product for sound quality or nostalgia. Secondly, there is a younger customer who is a digital native and coming to buy the physical product for the first time.

“There’s no denying the convenience of streaming services and the technology now that you have in your pocket – it’s fantastic. So a lot of people, they want to own their own music and they want something tangible that they can feel, I guess similar to a book,” he said. 

The company which opened three stores in Kilkenny, Navan, Liffey Valley Shopping Centre and a pop-up shop in the Crescent shopping centre in Limerick last year. Golden Discs is planning on opening four stores again this year.

Get our Daily Briefing with the morning’s most important headlines for innovative Irish businesses.