How to manage your brand story when the CEO goes rogue

When a PR crisis emerges, it can be very hard to extract a dominant boss from their own mess.

If a supermarket can sell bananas through storytelling, so can you - here's how

We’re all hardwired to tell stories, but for some reason we don’t use them for sales.

'United Airlines forgot the courts of public opinion and law are two very different things'

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'

Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.