'When I travel I like to localise - especially in the US. I love a good bacon and eggs'

Logograb co-founder Luca Boschin talks regional breakfasts and looking into the future.

By Zuzia Whelan Reporter, Fora

LUCA BOSCHIN LIKES to trial regional breakfast options when he travels – but the Logograb co-founder’s go-to is still a croissant and orange juice, unless there’s bacon on offer. 

Logograb, founded in 2014 by Boschin and Alessandro Prest, is an image recognition tech company that uses artificial intelligence. Its sales figure last year were €2 million – which Boschin expects to double this year. Right now, it employs 10 people. 

In our weekly question-and-answer series, we talked to Boschin about transparency and time machines.  

Here’s what he had to say:

How do you start a standard day and how do you finish it?

In the evening I usually check what I have the day after, if I need to set an alarm at a specific time, or if I need to have anything done in the morning.

When I wake up in the morning I just check if anything major happened during the night – or any changes so I can adapt the schedule accordingly. 

What detail about yourself would surprise your staff?

We believe a lot in the concept of transparency. Anything we do in the business, especially starting from the top, we always try to be extremely transparent.

Hopefully there wouldn’t be anything that would surprise anyone too much. Maybe the surprise for a new staff member would be the level of transparency itself. 

Group_outside-office_edited The team at Logograb
Source: Logograb

What’s the biggest risk you’ve ever taken?

Moving to Ireland was a big decision – to move to Ireland and start this business. Before living in Ireland we were in Switzerland. Logograb was kind of a side project we had, and maybe took 5% to 10% of our time.

There came the point where we raised sufficient capital to make the decision to seriously focus on Logograb. We looked at different options and Ireland was the right choice for us. 

What do you eat for breakfast?

Usually my breakfast of choice would be a croissant, a single espresso and an orange juice. When I travel I like to localise a little bit – especially in the US. I love a good bacon and eggs. 

If there was one person in the world you could hire for your board, who would it be and why?

Sometimes it would be awesome to have somebody that also supports my co-founder Alessandro in engineering or technical choices.

He has a great mind and I trust him 200% in all his choices, but I can see the value in having a bit of diversity in an engineering or a technical perspective. So somebody who has a bit of that background. 

What’s the best piece of advice you ever received, and who did it come from?

Our chairman Brendan McDonagh has an incredible amount of knowledge and experience. I couldn’t pinpoint a specific piece of advice that he gave, but it’s great to have someone who always shows us what’s next in our path because he has already seen the next step.

It’s a little like a time machine – it allows you to go in the future and see what’s going to happen before it happens. 

What do you see as being the biggest challenge for your business?

We are having good-sized growth and we have incredible clients but we are getting to a point where we can very easily see how the business is going to generate two-digit paper revenue going forward.

The big question mark we have is – how do we grow from a two to a three-digit revenue type of business. That requires a bit of thinking and perhaps changing the playbook, changing the way we do thing and the way we look at ourselves. 

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