An Irish startup trying to lure businesses from JustEat and Deliveroo has raised €2m

Dublin-based Flipdish plans to use the funding to expand into new European markets.

By Jonathan Keane Reporter, Fora

FOOD ORDERING TECH startup Flipdish has raised a fresh funding round of €2 million to expand into Europe.

The Dublin-based startup has developed a platform for restaurants and takeaways that allows the businesses to launch food ordering websites and apps under their own branding.

It also provides data analytics tools to help food businesses understand customer behaviour.

According to the startup, this helps food businesses build greater customer loyalty and retention rather than using third-party platforms like Deliveroo and JustEat that charge fees.

Flipdish chief executive Conor McCarthy said that platform allows businesses to connect directly with customers by “providing the tools to compete and win online”.

Founded in 2015 by McCarthy and brother James, the startup will invest the funds in further product development and an expansion into new markets in Europe.

The investment was led by Dublin investment firm Elkstone, which has previously backed Irish-based startups like Jobbio, LetsGetChecked and Coindrum.

European market

More than 500 businesses in Ireland and 100 in the UK are using the Flipdish platform, including Chopped and Londis.

The company now has its eyes set on the wider European market with plans to enter six new countries and grow its staff count from 20 to 30. The continent has a market potential of 700,000 stores, according to the startup.

“We want to provide every restaurant in Europe with the tools and opportunity to excel online and remove the need to rely on costly food portals,” McCarthy said.

Flipdish previously raised €500,000 last year from Enterprise Ireland and early stage fund Growing Capital. The latest round of funding has brought total investment in the startup to €3 million.

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