Irish food-ordering startup Flipdish has scooped up a Dutch firm to enter the European market

The deal gives the Dublin company a foothold in Belgium and the Netherlands.

By Jonathan Keane Reporter, Fora

FRESH OFF RAISING €2 million earlier in the summer, Dublin food ordering startup Flipdish has acquired a Dutch company as part of its European expansion plans.

The Irish startup tries to help restaurants and takeaways run their own food ordering services rather than relying on third parties like JustEat and Deliveroo.

It develops a platform for restaurants to run food-ordering websites and apps that carry the outlets’ own branding, while also providing restaurants with data analytics services.

The startup has bought out Eindhoven-based OSMB Westphalia BV as its first reach into the mainland Europe market, adding 150 restaurants to its platform in Belgium and the Netherlands. No terms for the deal were announced.

Flipdish chief executive Conor McCarthy said the company plans to expand its services to “hundreds of thousands of restaurants in mainland Europe”.

flipdish-founders Flipdish co-founders James and Conor McCarthy
Source: Flipdish

Founded in 2014, OSMB Westphalia BV helps restaurants improve their online presence by handling their online ordering processes.

Director Michel Janssen said the company had been focused primarily on customers in the Benelux market.

“We realised that we were not able to offer an excellent online ordering experience to these customers and six months ago we started looking for the best online ordering platform for our customers,” he said.

“After extensive research, we found Flipdish to be the world leader in this area.”

He added that he expects to see a “significant increase in online orders by moving to Flipdish”.

Expansion

In July, Flipdish announced that it had raised €2 million in new funding led by Dublin investment firm Elkstone.

It’s currently working with over 600 businesses in Ireland and the UK, including Londis and salad bar chain Chopped.

The company added that it has plans to grow its staff from 20 to 30 to help with the European expansion.

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