A Dublin firm making a yellow pages for sales teams has raised €1.1m

SalesOptimize’s database helps companies generate leads.

By Killian Woods Reporter, Fora

IRISH SALES TECH firm SalesOptimize has just sealed a €1.1 million round of investment and more than doubled the size of its workforce.

Founded in 2013 by Liz Fulham, the Dublin-based firm has created a business-to-business tool to help companies generate sales leads.

The data science firm raised the fresh round of funding from Elkstone Partners, Enterprise Ireland and other investors. This latest round of investment has brought total funding in SalesOptimize up to €2.2 million.

SalesOptimize chief executive Liz Fulham said some of the funding has already been used to expand the employee headcount at the firm from eight to 18 people.

Speaking about the funding announcement, Fulham said the company will also use the cash to add new databases to its platform.

“To date, our primary focus has been on the $2 trillion global e-commerce market,” she said.

“The current round of investment will help us to analyse new industries such as travel, charities, digital goods, marketplace sellers and localise the product in over 20 countries.”

SALESOP GROUP 3 final SalesOptimize's team
Source: SalesOptimize

The lead investor in the round, Elkstone Partners, has a track record of investing in early-stage Irish companies including careers website Jobbio, U2-backed ticketing startup Coras and Dylan Collins’ ad-tech firm SuperAwesome.

How it works

SalesOptimize, which launched its service in 2016, has harvested data on retailers worldwide that other businesses can use to help generate new sales leads.

Users can search its database for retailers by turnover, Alexa rank and other categories. Some of its clients include delivery firm DHL, PayPal subsidiary Braintree, and Bank of Ireland.

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