'When we went into business, we were 'yes people' - and that cost us time and money'

It’s important to learn that your time is precious – and all-too finite.

'The day-to-day reality of turning your interest into your job can make you disillusioned'

Many business people are passionate about what they do – but that alone isn’t enough to succeed.

'Turning down £50,000 a year in the recession is not a decision I took lightly'

But living with financial sacrifices is worth it when you’re building a business you love.