3Q DIGITAL, A US digital marketing agency that serves Facebook and several other major companies, has opened its first European office in Dublin.
The agency counts several other large tech firms among its customer base including Google, Square and LinkedIn, which all have European bases in Dublin.
Chief executive David Rodnitzky said 3Q Digital’s Dublin team will allow the agency to get physically closer to these clients to provide support services.
“We work with Silicon Valley’s most prominent companies and pretty much every single one of our clients in Silicon Valley that have decided to go international have picked Dublin as their first destination,” he said.
“We are servicing them by having feet on the street where they have feet on the street themselves.”
He added that the Dublin base will primarily be supporting European marketing campaigns for clients.
“We’re buying media for these clients in the broader EMEA (region) but most of what our clients were doing out of Dublin is targeting the large European countries,” he said.
“By having an office here we can work on European time zones, we can hop over to the client’s office, we can hire people who have localised expertise.”
The office will hire five staff initially this summer and will extend that to between seven to 10 by the end of the year.
Currently it is based at a WeWork in the capital. Rodnitzky said it will look for its own office space when it hits 10 people and envisions having between 20 and 30 people by end of 2020.
Alongside Dublin, it has opened a base in Singapore. The two offices mark the agency’s first locations outside of the US where it has 10 offices and employs 320 people.